Lucius Ha, also known as bluugu, is a digital-first designer and artist working at the intersection of innovation, identity, and cultural narrative. With a background in industrial design and a practice grounded in detailed digital illustration and animation, his work explores the boundaries between art and design through a self-developed framework called Design Arte.
Through this lens, Lucius creates objects, visuals, and digital artefacts that reflect a third-culture perspective—merging functionality with emotion, precision with storytelling. From illustrations to 3D art toys and wearable design, his work challenges conventional definitions, inviting new ways to see and experience design as art.
2026
What’s next?
2025
Illustrations - Legend of Lils, Vibes, Orange Cap Games
Hallyu! The Korea Wave @National Museum Australia, Magazine Cover artwork
SHOW & TELL Volume 02: SEOUL @Seoul, Korea
Nanikore - This Is Not Art? @Roro Art Space, Fukuoka, Japan
ComplexCon3025 w/ OverlayWarehouse in collaboration with Rolie Nation @Hong Kong, Hong Kong
SHOW & TELL Volume 01: DÜSSELDORF @Dusseldorf, Germany
2024
Illustrations - Enter the Huddle, Vibes, Orange Cap Games
Web Artworks - Fractal Christmas Market, Fractal BC
100+ Art Fair @Shenzhen, China
Unicorn Run @Bangkok, Thailand
B.U.T.T Beyond Unique Transformation Twist w/ Artgumi Dao @Chignita gallery, Osaka, Japan
Shiller @New York City, USA
Artcube @Artcube gallery, Seoul, Korea
Welcome to bluuworld @NoxGallery, Tokyo, Japan - Solo show
Tokyo Solid @Nox Gallery, Tokyo, Japan
Tokyo Solid @Nox Gallery, Kyoto, Japan
2023
Rug Radio @Art Basel, Miami, USA
Physitaland @Weple Gallery, Seoul, Korea
OOP Seoul @Oop Seoul, Seoul, Korea
BLUUSTORY @iHam Gallery, Paris, France - Solo show
2022
Vizmesh @Time Square, NYC, USA
A Screen Of One’s Own @Superchief Gallery, NYC, USA
Asia Awaken @Willis Tower, Chicago, USA
2021
NFTree @The Galeries, Sydney, Aus
Red Dot Design Musuem, Singapore, Singapore
2019
Advanced Creation Technology Footwear Design, Intern, Adidas
Research Program, Chiba University x Tokyo University x Fujitsu, Tokyo
Awards
Red Dot Design Awards - Best of the Best 2021
Good Design Award - Next Gen 2018
Education
Royal Melbourne Institute of Technology. Bachelor of Industrial Design (Honours)
Korean Advanced Institute of Science and Technology (1 year Exchange)
Currently -
Creative Director @bluugu
Co director @OverlayWarehouse
Sessional Lecturer @RMIT School of Industrial Design